the league
The Influencer League is way more than a platform—we’re a movement, built on strategy-first, AI-powered coaching and expert-led education.
Gage is a key part of TIL’s mission to empower creators of color with the tools they need.
from side hustle to social revolution
The Influencer League was officially founded in July 2019, but its story began years earlier, rooted in a vision to transform the creator economy.
While managing influencer campaigns at a PR firm, The Influencer League founder Brittany Bright was driven by a mission to dismantle the barriers that creators of color face. She became a vocal advocate for change, championing more inclusive influencer rosters and fighting for fairer pay and greater access to information for all.
Brittany soon turned that mission into a movement, launching The Influencer League to educate, empower, and equip underrepresented creators with the resources they need to thrive in the influencer economy.
Since launching, more than 2,000 creators have been educated directly through The Influencer League’s programs, with thousands more through our digital reach.
We support creators like Kerri Paul (@thekerripaul), have worked behind the scenes on campaigns with brands like Sephora, PayPal, and Microsoft, and consulted on industry-wide research, including the global “Time to Face the Influencer Pay Gap” study co-authored with MSL.
We lead with education because education is the unlock.
But we don’t stop at content calendars and pitch templates. We go deeper—into operations, revenue planning, team building, finances, ownership, and infrastructure. The result? Creators who aren’t just influencers pushing products.
They’re speakers. Authors. Thought leaders. Industry-shapers. Legacy-builders.
The Influencer League was built on the belief that diverse, ambitious content creators deserve clarity, ownership, and access. We empower them to grow while teaching them how to own their platforms, protect their intellectual property (IP), and build sustainable income streams that reflect their worth.
so, why are we here? because:
In 2021, we co-authored a groundbreaking study in influencer marketing, exposing a 35% racial pay gap between Black and white influencers. We’re committed to cutting that gap in half and building the tools, education, and partnerships to do it. Without intervention, and at the current pace, it would take decades. We’re not waiting, we’re doing.
Black women in the U.S. have made huge strides in higher education, yet are still grossly underpaid. We face one of the largest pay gaps in corporate America and entrepreneurship.
The creator economy is projected to reach $480 billion by 2027, yet most underrepresented creators still lack the education and infrastructure to fully participate (and profit). Creators are small businesses, and should be treated as such.
We’re actively building the infrastructure to achieve our long-game goal:
moving $5 million into the hands of underrepresented creators by 2030. Because of this, everything we do at The Influencer League reflects our core values:
transparency
No gatekeeping here, baby. We’re teaching you how to succeed as well as showing you why things work, how to protect your value, and what you need to build a lasting business.
Authenticity
We’re real, clear, and culturally fluent in our storytelling.
Equality
We’re intentional about centering Black and Brown creators who’ve been overlooked for far too long.
Education
We believe in equipping creators with the knowledge and expertise they need to own their success.
Community
Yes, we lead with strategy, but we never forget that community is the glue. We’re about building together, not broadcasting down.
how we’re doing it
Whether it’s dreaming up AI tools with cultural nuance, advocating for equitable pay, or teaching creators to think like CEOs, The Influencer League is the place where underrepresented creators can turn their influence into a long-term, profi table business.
Gage, our AI Creator Coach:
TIL’s AI tool helps creators confi dently charge what they’re worth. She’s ethical AI, designed to bridge the information gap and, in turn, help close the pay gap. Gage launched in Summer 2025, and we’ll release our Gage Impact Report in Spring 2026, tracking:
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Percentage of users who boosted their rates after using Gage
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Average rate increase
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Number of paid brand deals landed
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Total revenue earned by creators in the first 6 months of the membership
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Average rate per platform (Instagram, TikTok, YouTube)
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Median rate vs. Gage’s suggested rate
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Top 3 reasons folks are underpricing themselves
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Creator Scholarships & Microgrants
We’re giving out scholarships and microgrants to help our creators invest in tools, training, and resources that fuel sustainable growth. The first round will be awarded in Summer 2026.
creator equity fund
Our goal is to get capital directly to underrepresented creators. This looks like brand-matched campaigns, grants to help grow their businesses, and future investments in creator-owned companies. We’re establishing a system that helps creators earn more and build wealth. Look out for the fund to launch in Spring 2027!
meet Brittany
“What I love most is helping creators go from overwhelmed and overlooked to clear, confident, and in control. Seeing them land their first five-figure brand deal, finally raise their rates without guilt, or build a system that actually supports their life—that’s the part that never gets old.”
– brittany bright
Brittany Bright is the visionary founder of The Influencer League.
She’s the big sister who knows the game and breaks it down; she’s the play cousin who wants to see you win. With tech in one hand and your goals in the other, she’ll tell you the truth, show you the receipts, and teach you how to do it yourself.
Brittany’s career began in college, managing social media for small businesses and student organizations. After graduating, she joined an advertising agency, sharpening her skills in social media strategy, PR, content creation, design, and SEO support. She also established a strong foundation in brand-building and digital storytelling.
Influencer marketing in 2030–how generative AI and creator entrepreneurship will redefine the industry
It's Time For Black TikTok Creators To Be Paid Their Worth
Racial Pay Gap Between Black and White Influencers Is 35 Percent, New Study Reveals
Racial pay gaps are an issue in every industry. Nowhere is it worse than in influencer marketing, a new study says.
Black creatives on TikTok open up about pay disparity on social media
18 influencer management firms and talent agencies with BIPOC leaders helping creators of color break through
3 Ways Brands Can Bridge the Black Influencer Pay Gap
Navigating Brand Deals During DEI Rollbacks
2017
In 2017, Brittany’s passion for creator education ignited when she launched a Facebook group to help bloggers understand the business of social media.
2018
By 2018, she was consulting creators on strategy and working on influencer campaigns for national brands like Walmart, P&G, and Meta.
2019
A pivotal moment came soon after, while leading influencer strategy at a PR firm. It was there that Brittany recognized two significant gaps in the industry: the lack of diversity in influencer campaigns, and the lack of transparency for creators navigating the brand side of business.
She made it her mission to change both, and in 2019, The Influencer League was born.
Fueled by a deep desire to help creators stop playing small and start securing the bag, Brittany is building the platform she wished existed when she started:
one that puts community, culture,
and clarity at its core.
And what gets her out of bed every morning
(besides her three kids)?
Knowing she’s helping close gaps that were never meant to be there, and creating space for the next generation of creators to grow with strategy and ownership.
And when you’re ready to level up, shoot her an email.
